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Technical Books

Books on business and management have made their appearance in the more recent stages of Hanser’s publishing activities. The starting point was initially the “Handbuch der Qualitätssicherung” (“Manual of Quality Assurance”) from the field of technology. With its provocative ideas on quality, this successful work soon became the standard manual for quality management, thus opening the door for further titles on business and management. Innovative and creative is the “Pocket Power” series on quality management, purchasing and logistics, marketing and sales – over 500,000 copies of the approximately 50 available titles have been sold to date.

Since the autumn of 2003, business books for a wider audience have been taking their place at the center of the product line and marketing activities alongside the core areas of quality and project management. These books profit from the fact that Hanser manages to do both: Through professional competence it offers a publishing home to specialists, and due to excellent relations to the book trade and the press, it makes a market success even of sophisticated works.

In the late seventies, a decision was made to develop the English-language plastics book range and to market it world-wide. To begin with, these were translations of successful German titles, but parallel to this the US Editorial Division acquired the original manuscripts of predominantly American writers. In the meantime, this line has 150 titles in stock, Hanser now being the world market leader in plastics technology in both the German and English languages. Hanser Publications, based in Cincinnati/Ohio, controls marketing in America.

The success of the Hanser Specialist Book Division is due, last but not least, to intensive and trusting cooperation with the retail. We see ourselves here as partners and problem solvers always ready to lend an ear to our customers’ concerns.

The Hanser Specialist Publishing Division regards itself as an information service provider for engineers and technicians in defined segments of industry and economics. In addition to specialist information in print media, these target groups are now also offered online information services. The growing demands made on qualified job training and occupational development are met by a comprehensive seminar and conference program.






     
 
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